CaliberPulse
Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
You are viewing our posts from Streaming Video.
Hulu: Is it the End of Cable TV and What Could That Mean for Advertisers?
Hulu, an online application that allows users to watch movies and television shows, has recently launched a desktop application that could affect how advertisers reach their desired audiences. The application brings the service to both PC and Mac users and works with Apple and Windows Media Center remote controls. With its slick interface, Internet streaming video is now an attractive option to cable television. A recent Wall Street Journal article indicates more viewers are foregoing expensive cable bills for YouTube, Netflix and now Hulu. As my personal cable bill runs close to $200 a month (including a landline phone and Internet service), I don't blame the "cord cutters" and have considered making the switch. But how could this shift affect advertisers and marketers?
June 1, 2009
