CaliberPulse
Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
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Email Marketing and the Rules of CAN-SPAM: What You Need to Know for Your Business
Today, 95% of all email is considered spam. If you use email for your business, you must know the rules of the CAN-SPAM Act and how to protect your company from a violation. This act sets rules for how you can contact your current and potential customers by email and gives them rights for opting-out of future emails. If you don't follow the guidelines, you could face hefty fines for non-compliance – up to $16,000 per email.
July 14, 2011
Let Your Fingers Do the Talking
E-mail is one of the simplest and least expensive methods to market your business. There are no materials or overhead costs like with a paper mailing. You’ll know almost immediately whether the address you’ve sent to is still active (or spelled correctly) and you can ask for a read receipt to indicate whether your target has received the message. Perhaps best of all, you stand a good chance of getting a response since the easiest time to click on “Reply” or link to a Web page is while the target is actually reading the e-mail. Your number one e-mail marketing tool is your signature block. Use e-mail signatures to educate clients/customers and allow for them to refer business to you each time your message gets forwarded.
December 10, 2010
E-Mail Marketing
Part of the “Low-Cost, High-Impact” Smart Marketing Workshop You probably get them in your inbox frequently: newsletters, announcements, surveys and invitations. In a marketing study conducted by the National Retail Federation, 90 percent of all business respondents identified e-mail marketing as a top priority in their marketing plan. If you haven’t tried this technique of reaching customers, you should. Not only does it allow you to communicate directly to new and existing customers, there are no printing or postage costs. All you need to get started is a database of customers and their e-mail addresses. If you aren’t already asking your customers for their e-mail addresses, you can ask them to voluntarily sign up for any sales or business news. It’s an easy way to build your own database of customers who want your information and are therefore less likely to treat your e-mail marketing as spam and hit the delete button.
May 29, 2009
