Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
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Mobile Websites: A Must
With smartphone usage growing exponentially, it is important to consider developing a mobile site to make accessing your website information easier for smartphone owners. Most often, those who visit a website from a mobile device know exactly what they’re looking for, which gives you the opportunity to simplify your website featuring its most relevant "on the go" (or quick reference) content. Mobile visitors will appreciate the simplicity and ease of navigation of a mobile site.
July 7, 2011
Let’s Get Digital: Top 3 Findings from Arbitron Survey
Nearly 90 percent of U.S. households have access to the Internet. Two-thirds of homes with Internet access have Wi-Fi network. More than half of Americans 12 years and older have a Facebook page. These are just some of the highlights that Arbitron, a radio rating and media research company, and Edison Research released in the results of their recent survey, Navigating Digital Platforms. The survey combines a cross section of previous research spanning thirteen years of inquiries into traditional, new, and digital media preferences and user habits. Here are the three top takeaway trends, discoveries, and significant implications that will affect marketing decisions today and tomorrow.
April 22, 2011