Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
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How Strong is Your Content Marketing Strategy?
Is a weak content marketing strategy hindering your social media efforts? Ten years ago, social media was an untrusted tactic that only the most cutting-edge marketers dared to explore. As the social movement gained traction, successful case studies emerged & people began to see how it could help their organizations.
July 11, 2013
Press Releases Deserve Search Engine Optimization Too
A press release is often considered a tool used to inform members of the media about an event, update, or new information that would make a useful story for their readers. While this is certainly true, a press release is also content on the internet that can be used to draw people searching for certain keywords and phrases to your website. Search engine optimization (SEO) isn’t just for the text embedded in a website. All communications, including press releases, can be “tagged” with key words to receive priority placement in organic searches and therefore drive users to your message and content. A press release can be optimized for searches by including key words and phrases and adding relevant links to the text.
March 29, 2011
Google knows the color of your hat: Black Hat / White Hat SEO Strategies
JC Penney recently got its proverbial hand slapped by Google and has been banished to the bottom of organic search result listings. The company’s website was utilizing practices that while not illegal, are considered unethical in the practice of online search methods. These unethical practices are known as “black-hat” tactics, and while they can boost organic search rankings temporarily, they can also hurt the brand and reputation. Presumably such a well-known brand would have experts on their team that would know better than to engage in these strategies and only use “white-hat” or universally accepted practices. However, the company claims they were unaware anything unethical was taking pl
March 24, 2011
Be Visible: Make Sure Your Customers Can Find You Online
Are you visible to your customers online? Here is a simple test to determine how well you stack up with a “universal search.” Type your company name into a search engine. Are you the master of your own domain? If not, it’s possible that it is difficult for your customers to find you, especially when they aren’t looking for your company directly, but maybe searching for a resource for a particular product or service. Let’s break down the various parts of a search results page to see where you can improve the visibility of your company and own your universal search.
November 3, 2010