CaliberPulse
Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
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K.I.S.S. and Retweet!
Newcomers to Twitter will quickly find that the philosophy of "Keep It Short and Simple", also known as K.I.S.S., is the key to successful tweets. One good reason: shorter tweets enable other users to retweet your post and share it with their online followers. However, retweeting takes up some of the 140 characters Twitter allots for users. This means if the post uses all of the available space, it's nearly impossible for you to share it. For companies and agencies using Twitter for marketing purposes, this could translate to less traffic and people wanting to follow your account.
June 8, 2009
