CaliberPulse
Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
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Facebook Gives Users Personalized Web Addresses
The Facebook Blog announces this week we can now personalize our Facebook pages by using our usernames in the address. So instead of directing friends to www.facebook.com/alsdfkjds1234kfjeis, we can now refer our friends to www.facebook.com/JoePublic. Why do we care? LinkedIn, Facebook and Twitter have become the business card of choice for social media savvy businesses. So now you can advertise your business Facebook page as www.Facebook.com/businessname. It's definitely more reader friendly for marketing and advertising materials. To register, go to www.Facebook.com/username. Then consider adding your Facebook address to your business cards as a great way for potential customers/clients to interact with and get to know your business. Take a look at what Radisson Suites Tucson and Gadabout Salon Spas are doing on Facebook to build relationships with customers/clients. Sharing special VIP events and sales is just one way for a business to gain "friends" online. How has your business successfully used Facebook? (Thanks to Hello Laulo for the picture!)
June 16, 2009
