CaliberPulse

Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.

What can you expect to find on CaliberPulse.com?

  • National, regional and local consumer behavior trends and opinions.
  • Insider marketing, public relations and Web marketing trends and tips.

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Introducing Facebook’s Newest Feature

We have yet another answer for the ever-present challenge of how to stimulate more interaction on Facebook. Facebook recently introduced a new feature that allows page administrators to build interaction by polling. This added feature allows social site managers to not only survey their fans to find useful information, but it can also be used to reinforce message strategy via questions.

April 12, 2011

Top 5 Reasons You Should be on Quora

Clients and colleagues are always asking “What’s the next ‘hot’ thing we should be doing?” Our latest answer? Quora. According to its administrators, “Quora is a collection of questions and answers created, edited, and organized by everyone who uses it. The main goal is to be the best possible resource for someone who wants to know about each question.” According to Peter Baskerville, Quora reviewer, entrepreneur, educational resource developer and vocational teacher, Quora is: -An online collaborative information sharing and learning platform. -An online engineering platform that connects the information needs of real people with information solutions provided by real people.

February 1, 2011