CaliberPulse
Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
You are viewing our posts from publicity wave.
Make it the Biggest, the Smallest, the Fastest, the Longest…
The “it” tactic for companies to stand out in the crowd and promote their brand is by setting a Guinness World Record. An article by the Wall Street Journal highlights a number of companies who have set their way into the Guinness World Records: - Starwood’s Sheraton hotel chain set the record for the most people gathered to participate in the largest-ever resistance-band strength-training class at a Sheraton in midtown Manhattan. (270 people) - Estée Lauder set a record for having the “most landmarks illuminated for a cause in 24 hours” when it had t38 landmarks lit up in pink to promote breast-cancer awareness. - Cricket Communications Inc. teamed up with Samsung Electronics Co. to produce the world’s largest cell phone. At 15 feet long, 11 feet high and three feet wide, it was fully functional. A Guinness World Record helps to create buzz for a company and gives it something to promote. Usually the record set is unusual enough in itself to garner attention, so the company can ride the publicity wave.
October 27, 2010
