Caliber Group has launched to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.

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  • National, regional and local consumer behavior trends and opinions.
  • Insider marketing, public relations and Web marketing trends and tips.

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You are viewing our posts from Public Relations (PR).

Editing Tips From Our Grammar Guru!

It doesn’t matter how slick your design, engaging your photos or thorough your information – if you have a glaring typo, a stumble-inducing sentence or any other poor writing, your product is going look amateur in the end.

November 29, 2012

Tools for Targeting Media Pitches

There are hundreds of thousands of outlets in the U.S. that serve as resources of entertainment and news for millions of consumers. To achieve placements in these outlets, PR professionals and publicity seekers must provide a service to the publications; providing impactful, pertinent information that their readers can use. Interpretation: pitches must be targeted to publications and writers that are interested in providing your story to their readers. Building a targeted media list entails finding topic-specific publications, becoming familiar with their content, combing through previously printed/posted articles to find the editors and writers on a particular beat, and digging for their contact information. While this process is educational, it is time-consuming and may be prohibitive if there is a wide swath of publications and consumers you plan to reach.

December 21, 2010

Friends and Fans and Followers, Oh My!

There seems to be two social media camps emerging in the marketing/public relations world. Camp Go For It! and Camp I Don't Have Time For This! can be found in every office nook and cranny defending their positions. So what's a good business executive/entrepreneur to do? (Check out this ReadWriteWeb post on degrees of social media usage.) The same thing your predecessor did when the Internet was born. Or how about when that newfangled box, the television, came to be? The radio? The truth - as is usually the case - I believe lies somewhere in the middle. Marketing and PR professionals didn't stop reaching out to print media when the first radio the size of a Volkswagen took up floor space in Grandma's living room. And companies today still advertise on TV and radio, despite the numerous banner and pay-per-click online advertising opportunities. So what's the deal with social media? Will those tried-and-true traditional media tools we've gotten so comfortable with really go away if you dare to Tweet? Hang on to your blanket, Linus.

July 31, 2009