CaliberPulse

Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.

What can you expect to find on CaliberPulse.com?

  • National, regional and local consumer behavior trends and opinions.
  • Insider marketing, public relations and Web marketing trends and tips.

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Have to Yelp to Stand Out?

The holiday season brings a wave of ads and promotions. Messages about sales and new products or services to buy as the perfect gift are everywhere. Getting your company’s newest promotion noticed during this time of year can be a challenge but there are tools available to get your product noticed. Yelp’s newest Check-in Offers service is one of those tools. Similar to Foursquare, Yelp is allowing business owners to reward customers who repeatedly check-in to their location. This tool is ideal for retailers and restaurants this time of year. Read Yelp introduces ‘Check-in Offers’ to learn how this tools can be a way to increase your visibility.

December 3, 2010