Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
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Careful of Your Written-Tone
Judging someone’s tone of voice and body language are key indicators most of us use to determine how the other person feels about a given situation. In business, these observations are crucial when interacting with employees, vendors, and customers. In today’s world of increased electronic correspondence, social media activity, and remote meetings we don’t always […]
January 15, 2015
The Common Crisis: Every Word Matters
The old adage, “Actions Speak Louder Than Words” rings true for the vast majority of Americans. However, for public figures, this is often reversed. In many cases, the words they choose and how those words are received by the general public can greatly influence their brand – both positively and negatively.
July 25, 2013