Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
You are viewing our posts from Penn Schoen Berland.
Social Responsibility Pays Off
Our team at the Caliber Group believes that every good company should align with a worthy cause or non-profit organization. Socially responsible, for-profit companies recognize that their contributions serve those in need and help build their community. The serendipitous impact for business: Customers do purchase products or use services that support a cause or charity. For example, market research firm Mintel recently released a study that stated 35 percent of customers will pick an environmentally friendly product over one that isn't as "green," even if the "green" product costs more.
March 30, 2010