CaliberPulse
Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
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Follow The Baby Boomer Audience Online
According to a report from Forrester Research, nearly two-thirds of Baby Boomers ages 53-63 consume social media – blogs, video, podcasts, etc. Why should businesses care about how many Baby Boomers are posting pics of the grandkids on Facebook? Because they’re getting braver about participating in social media, that’s why. The same report stated that the number of Baby Boomers responding to online content more than doubled from 15 to 34 percent last year.
May 27, 2009
