Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
You are viewing our posts from Off The Record.
‘Off the record’ comments today could be published tomorrow
Imagine a reporter is interviewing you on a topic of your expertise, whether print, broadcast or online. You’re having a robust, yet friendly discussion that wanders from the original topic into area that is more sensitive. The reporter is engaging and disarming. You’re comfortable with the reporter and begin a sentence: “Off the record …” You feel deceived and a bit hurt when your “off the record” words are in ink and blasted all over the Internet the next day.
September 13, 2010