Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
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Staying Current with Social Media
It’s that time of year again. As the weather warms up and spring turns to summer, all of our favorite social media analysts release their Annual State of Social Media reports. Each of these focus on different areas and each of them are required reading for anyone who uses social media as a marketing channel. […]
June 6, 2019
Is Social Media Right for Your Business?
Social media use is experiencing a sharp upward trend in popularity, but is it right for your company or clients? This month we will explore the factors businesses should consider when making the decision to engage in this dynamic marketing medium. Most companies today have an online presence. To interact with their customers, some simply send a monthly or quarterly eblast with information, while others actively engage via Facebook, Twitter, blogs, frequent eblasts and constant website updates. Is it information overload or simply what consumers have come to expect?
September 15, 2011
Top 5 Reasons You Should be on Quora
Clients and colleagues are always asking “What’s the next ‘hot’ thing we should be doing?” Our latest answer? Quora. According to its administrators, “Quora is a collection of questions and answers created, edited, and organized by everyone who uses it. The main goal is to be the best possible resource for someone who wants to know about each question.” According to Peter Baskerville, Quora reviewer, entrepreneur, educational resource developer and vocational teacher, Quora is: -An online collaborative information sharing and learning platform. -An online engineering platform that connects the information needs of real people with information solutions provided by real people.
February 1, 2011
Tricks of the trade(show) to boost ROI
Face-to-face encounters with other human beings are easily avoided with all the new technology we have at our fingertips. Given how easy it is these days to keep up with business acquaintances and colleagues by e-mail and social media, the traditional methods of engaging with professionals in your industry have taken a back seat. However, tradeshows, once the most direct way that companies engaged with and targeted new customers, are still an important part of any marketing strategy and should not be overlooked. A new study by Oxford Economics USA shows how a dollar invested in business travel, returned a $12.50 increase in revenue and $3.80 in new profits. With that reinforcement in mind, plan your next industry show with a strategy. Check out these “11 Trade Show Strategies to Boost ROI” to get the most out of your time and investment.
November 17, 2010
Low-Cost Marketing Tips to Survive and Thrive in 2009
A recession doesn’t mean small business have to spend the next few months hiding in bunkers under Broadway Boulevard. In fact, many marketers and brand specialists will tell you now is the perfect time to build on and establish lasting relationships with customers/clients. Don’t let a small marketing budget hold you back. There’s plenty businesses can do with staff resources. It just requires a little good, old-fashioned know-how and people skills. Think you’re not the person with those skills? Find someone in-house who enjoys meeting and talking to people. Odds are you’ve got a star waiting to shine. Don’t let a non-existent marketing budget hold you back. There’s plenty businesses can do without spending a penny on experts. It just requires a little good, old-fashioned know-how and people skills. Think you’re not the person with those skills? Find someone in-house who enjoys meeting and talking to people. Odds are you’ve got a star waiting to shine.
January 5, 2009