CaliberPulse
Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
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Marketing Mommies via Social Media?
Mothers are actively using social media, according to a 2008 research report by eMarketer. Company advertising campaigns have gained popularity or have been grounded down through this vocal and influential community. Some have even adopted the term "Mommy Blogger" to brand themselves (though some have done so reluctantly or avoided the term completely) , using blogging or other social media outlets as an income source. Reaching this demographic is not a new objective for savvy marketers, many of whom has relied on TV viewing patterns and women-preferred publications as the advertising vehicles of choice in the past. Today social media is providing an outlet to mothers tied down to baby strollers, feeding schedules and nap times. Savvy moms are building online dedicated group of readers and followers who can become evangelists for a recommended product or service. However, just like planning when to air a 30-second TV spot, it's helpful to know when this demographic is actively blogging or Twittering so your message isn't missed.
July 13, 2009
