Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
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Mobile Websites: A Must
With smartphone usage growing exponentially, it is important to consider developing a mobile site to make accessing your website information easier for smartphone owners. Most often, those who visit a website from a mobile device know exactly what they’re looking for, which gives you the opportunity to simplify your website featuring its most relevant "on the go" (or quick reference) content. Mobile visitors will appreciate the simplicity and ease of navigation of a mobile site.
July 7, 2011
Recent Changes on WordPress: Don’t Mess with My Branding!
When delivering a branded message, the goal is to reinforce the image of your company or client. Using a consistent set of graphics, layout choices, and color palette in messaging reassures the receiver that what they are receiving is genuine and the message can be trusted. The simplest way to reinforce a brand online is to use the company's logo. Using a brand’s logo throughout the company’s social media and website helps to establish an official presence, even if the overall look and feel of the sites are ultimately dictated by the social sites. Using consistent branding via website, Facebook and Twitter pages emphasizes to visitors that what they are experiencing is an authentic message that can be trusted. So, what happens when one of those messaging venues suddenly strips away the look and feel of the brand?
April 14, 2011
Mobile Website vs. Mobile Applications
In this age of web-enabled Smart phones and other “Smart” devices that are flooding the market, we here at Adworkshop have noticed that the number of “apps” (applications) and mobile sites being downloaded is skyrocketing. As a matter of fact, our advertising agency in upstate New York came across an eMarketer report on a recent survey conducted by Adobe which found that most mobile users prefer to get their content from mobile websites rather than mobile applications. The only categories that showed a higher mobile application download preference were games, music and social media.
January 20, 2011