Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
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Tools for Targeting Media Pitches
There are hundreds of thousands of outlets in the U.S. that serve as resources of entertainment and news for millions of consumers. To achieve placements in these outlets, PR professionals and publicity seekers must provide a service to the publications; providing impactful, pertinent information that their readers can use. Interpretation: pitches must be targeted to publications and writers that are interested in providing your story to their readers. Building a targeted media list entails finding topic-specific publications, becoming familiar with their content, combing through previously printed/posted articles to find the editors and writers on a particular beat, and digging for their contact information. While this process is educational, it is time-consuming and may be prohibitive if there is a wide swath of publications and consumers you plan to reach.
December 21, 2010