Caliber Group has launched to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.

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  • National, regional and local consumer behavior trends and opinions.
  • Insider marketing, public relations and Web marketing trends and tips.

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Business down? Give away money!

I've experienced two great marketing campaigns in the last two days - both resulting in money for me! First up, my favorite local lunch destination when I need fast, comfort food: eegee's. They're giving away coupon cards for every $5 donation customers make. The coupon card gives you half off your lunch purchase once a month for a whole year. Not a bad exchange rate since I paid around $7 for my lunch yesterday. And in two months - my coupon card will have paid for itself. And the icing on the cake? The $5 donation benefits the CareGiver Training Institute, a nonprofit that trains individuals to be nursing assistants and caregivers. So not only do I get a once-a-month lunch discount, I get to feel good for helping pay for someone's education. The second impressive marketing campaign arrived on my Blackberry via e-mail yesterday - Starbucks credited $10 to my Starbucks Gold Card for being a valued customer. Now granted, I probably spend more than that in a week at Starbucks and should really have stock given how much I've single-handedly held up this company.

June 12, 2009

Social Media Strategies to Help Local Companies Build Brands and Businesses

The Caliber Group will host the second in a series of Smart Marketing Workshops 7:30-9:30 a.m. June 17 at the Tucson Association of REALTORS®, 2445 N. Tucson Blvd. This month’s workshop will offer how to build brands and business using social media. More than 350 million conversations are taking place routinely online, with users telling their friends where to shop and eat, what to buy, who to vote for, and what’s news. “Using Social Media to Build Your Brand and Business” will offer a primer on social media and representatives from Metropolitan Tucson Convention and Visitors Bureau, the Arizona Daily Star, KOLD News 13 and Buffalo Exchange will share examples of how they’ve used social media to improve their businesses. Interested businesses can reserve a seat today at or call 795-4500 for more information. The workshop is free and open to the public. This month’s Smart Marketing Workshop is sponsored by The Caliber Group, Metropolitan Tucson Convention and Visitors Bureau, Arizona Daily Star, KOLD News 13 and Buffalo Exchange.

June 10, 2009