CaliberPulse

Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.

What can you expect to find on CaliberPulse.com?

  • National, regional and local consumer behavior trends and opinions.
  • Insider marketing, public relations and Web marketing trends and tips.

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Marketing to Dads: 5 Misconceptions About the Dad Consumer

Over the last decade, marketers have focused on moms as the primary shopper and decision-maker of most households. With the emergence of mommy bloggers and followers coinciding with an unabashed admission of female buying power, more marketing and PR professionals began focusing campaigns on these consumers. Where did this leave dads? Some dads report feeling ignored by brand ad campaigns. A recent Yahoo study about dad consumers is turning heads and should influence some retail marketers to expand their target audiences. Some of the misconceptions that researchers found about dads are: 1. Dads don’t do housework. 2. Dads aren’t interested in retail shopping. 3. Dads don’t sway spending on household products. 4. Dads don’t share brand choices with peers. 5. Dads don’t do brand research.

February 22, 2011