Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
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Who Should Manage Your Company’s Social Media?
Now that you’ve taken the plunge into the world of social media, you are faced with yet another decision. How do you find the best person to maintain your company’s message? The importance of this decision cannot be overlooked. Social media has opened a window that gives your customers a more personal connection with your business. It creates an opportunity for us to talk with our customers instead of at them. As a result, loyal followers expect authentic interaction and finding the person or team who will act as your authentic company ‘voice’ is crucial.
October 4, 2011
Repositioning Your Business for the New Normal
My business partner and I attended an Agency Management Roundtable (AMR) meeting in early November with some pretty savvy marketing and public relations professionals who own small agencies across the country. These entrepreneurs meet semi-annually to share best practices designed to improve the performance of their businesses. After two days of swapping new ideas and advice about their agencies and doing business in a recession, it became clear that most of these agency owners face many of the same business challenges I do. Our discussion also reaffirmed that we need to plan for what likely will be the new “normal” way of doing business, even long after an economic recovery. Here are a few of what we marketing types call the BGOs, or “Blinding, Glaring, Obvious” takeaways from my AMR experience. Many of these BGOs are not new concepts. But all are worth revisiting as we adjust our business plans for 2010:
November 18, 2009