CaliberPulse

Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.

What can you expect to find on CaliberPulse.com?

  • National, regional and local consumer behavior trends and opinions.
  • Insider marketing, public relations and Web marketing trends and tips.

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You are viewing our posts from Made in America.

“Made in America” Finds Place in Consumers’ Hearts

The “Made in America” slogan is starting to make its way back into marketing campaigns and hopefully into consumer hearts. Manufacturing for U.S. companies continues to be driven overseas, taking with it our jobs. With unemployment on the rise and consumer confidence shaken, a shift in consumer awareness of and preference for American-made goods is on the rise. And with that shift there are predictions among marketing professionals and advertising watchers alike that we will see more campaigns featuring “Made in America."

July 9, 2009