CaliberPulse
Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
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Personalizing Twitter Account Key to Building Social Media Brand Following
A recent study on social media shows that taking the time to personalize your profile and targeting followers who are peers and influencers could yield better results than using your brand name and logo and waiting for consumers to come to you. While the study focuses on insomnia and a fictitious pharmaceutical brand, the results really translate for any business looking to build awareness and/or educate consumers using social media.
August 4, 2009
