Caliber Group has launched to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.

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Recent Changes on WordPress: Don’t Mess with My Branding!

When delivering a branded message, the goal is to reinforce the image of your company or client. Using a consistent set of graphics, layout choices, and color palette in messaging reassures the receiver that what they are receiving is genuine and the message can be trusted. The simplest way to reinforce a brand online is to use the company's logo. Using a brand’s logo throughout the company’s social media and website helps to establish an official presence, even if the overall look and feel of the sites are ultimately dictated by the social sites. Using consistent branding via website, Facebook and Twitter pages emphasizes to visitors that what they are experiencing is an authentic message that can be trusted. So, what happens when one of those messaging venues suddenly strips away the look and feel of the brand?

April 14, 2011

There Could Be an ‘App’ for Your Business or Organization

“There’s a app for that,” the simple, iconic tagline from the iPhone commercials, could apply to your business. An application — or an “app” when speaking Apple-ese — specific to your business or organization could be a valuable addition to your marketing cache. The iPhone app created for the Tucson Festival of Books gave a quick, concise look at the festival events with a flick of the iPhone. The festival, Arizona’s largest literary event held March 13-14, attracted an estimated 70,000-80,000 bibliophiles to the University of Arizona campus to meet and mingle with about 450 authors who spoke and signed books.

April 15, 2010