Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
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Green Marketing: Consider Your Audience
Research on eco-marketing has shown that women and men receive “green” messaging very differently. For marketers promoting green products, it is important to note this key challenge to creating messaging. Let’s take a brief look at consumer perceptions on the “green movement,” and why marketers must make note of these major incongruities. According to a recent survey from Crowd Science’s Just Ask!, women are the primary household spenders (80-85 percent of retail consumer goods) and prefer to be spoken to as a caretaker concerned about the fate of their environment. Unlike most men, women are driven by product reviews, real life improvements, and what it means to them and their families to live a sustainable lifestyle.
March 10, 2011
Social Responsibility Pays Off
Our team at the Caliber Group believes that every good company should align with a worthy cause or non-profit organization. Socially responsible, for-profit companies recognize that their contributions serve those in need and help build their community. The serendipitous impact for business: Customers do purchase products or use services that support a cause or charity. For example, market research firm Mintel recently released a study that stated 35 percent of customers will pick an environmentally friendly product over one that isn't as "green," even if the "green" product costs more.
March 30, 2010