Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
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Marketing to Generations
To market effectively to a target audience, organizations must not only capture the attention of the audience, but do so with a message that resonates with their specific age group and characteristics. Every generation has its own distinct set of characteristics that are developed from their social environment in their prevenient years. Research has shown that each generational group has different values and beliefs regarding family, career, work/life balance, training and development, loyalty, gender roles, and expectations of a leader. Marketers should note that these generational preferences and social values influence purchasing behavior as much as common demographic factors such as income, education, and gender.
April 19, 2011