Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
You are viewing our posts from General Motors.
GM Starts Over With Social Media
General Motors is taking significant steps to improve its image with customers and investors – which now consists of American taxpayers. The company launched GM Reinvention, a customer-focused and social media-driven Web site, hours after filing for bankruptcy protection. Regardless of whether your business is booming or in a similar situation as the national automaker, GM’s new marketing practices are worthy accolades. Rather than staying quiet and licking their wounds, the company is using popular social media tools like Twitter and Flickr to give customers access to speak with company engineers, developers and executives about new products and steps GM is taking toward reinvention.
June 4, 2009