CaliberPulse
Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
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Social Media Marketers, Keep it Legal
DISCLAIMER: This blog is written as a guideline to highlight legal issues when integrating social media into a business. We are not attorneys nor has this been reviewed by an attorney; this should not be considered legal advice. More businesses are using social media as a marketing and public relations tool to communicate with loyal and prospective customers. As with any business communication tool, there are guidelines that should be followed when using social media, and legal ramifications are possible if certain rules are not observed. To stay out of legal trouble while communicating via social media, here are seven issues to keep in mind:
May 11, 2011
Advertisers and Evangelists: DISCLOSE!
In December, the Federal Trade Commission (FTC) released new guidelines concerning the use of endorsements and testimonials in advertising (now including blogging and microblogging). These guidelines are intended to ensure that consumers are made aware if third-party endorsements are influenced by advertisers and marketers. Translation: blogging and micro-blogging evangelists (including celebrity spokespeople) must reveal that they have received free products or incentives of any kind that may have influenced a positive endorsement of a brand or product.
January 18, 2011
