CaliberPulse
Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
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Last Night, a Tweet Saved My Life
As social media becomes more popular in practically every demographic group, so is its ability to communicate directly with companies and agencies. This trend extends to reaching out through platforms such as Twitter for help, whether to properly fix a customer service issue or to relieve a true emergency. The American Red Cross recently conducted a survey that concluded about one in five adults in the United States would use social media to contact emergency responders in a disaster. The immediacy of social media enables it to spread information about an ongoing emergency as people want or need help. If 911 systems are inundated with calls or phone lines are down, it’s reasonable to expect use of available communication tools and expect a prompt response. Thus, tweeting and posting can be a matter of life and death.
August 11, 2010
