CaliberPulse
Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
You are viewing our posts from Elections.
And I Approve This Message
You’ll be hearing that phrase frequently as political season winds down this month. TV political advertising spending throughout the country is headed to set a record this year. It’s estimated that $3 billion will be spent by the Nov. 2 general election, breaking previous highs of nearly $2.7 billion in 2008 (a presidential election year) and $2.4 billion in 2006. Nationally, non-political advertisers should expect limited or premium-priced inventory availability this month. However, air-time inventory is reasonably available in the local market.
October 7, 2010
