Caliber Group has launched to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.

What can you expect to find on

  • National, regional and local consumer behavior trends and opinions.
  • Insider marketing, public relations and Web marketing trends and tips.

Filter By Category
Filter By Month
  • Archives


You are viewing our posts from E-mail.

6 Tips to Ensure Your Emails are Read

“Email is the original social media” according to social media scientist, Dan Zarella. Zarella, on behalf of Hubspot, presented findings from an analysis of 9.5 billion Mail Chimp emails, survey responses, and focus group information in a webinar that we participated in last week. We’d like to share the top six takeaways with you. Try using some of this advice on your next email campaign and give us feedback on the results.

February 15, 2011

E-mail Marketing

Part of the “Low-Cost, High-Impact” Smart Marketing Workshop You probably get them in your inbox frequently: newsletters, announcements, surveys and invitations. In a marketing study conducted by the National Retail Federation, 90 percent of all business respondents identified e-mail marketing as a top priority in their marketing plan. If you haven’t tried this technique of reaching customers, you should. Not only does it allow you to communicate directly to new and existing customers, there are no printing or postage costs. All you need to get started is a database of customers and their e-mail addresses. If you aren’t already asking your customers for their e-mail addresses, you can ask them to voluntarily sign up for any sales or business news. It’s an easy way to build your own database of customers who want your information and are therefore less likely to treat your e-mail marketing as spam and hit the delete button.

May 29, 2009