CaliberPulse
Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
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Let Your Fingers Do the Talking
E-mail is one of the simplest and least expensive methods to market your business. There are no materials or overhead costs like with a paper mailing. You’ll know almost immediately whether the address you’ve sent to is still active (or spelled correctly) and you can ask for a read receipt to indicate whether your target has received the message. Perhaps best of all, you stand a good chance of getting a response since the easiest time to click on “Reply” or link to a Web page is while the target is actually reading the e-mail. Your number one e-mail marketing tool is your signature block. Use e-mail signatures to educate clients/customers and allow for them to refer business to you each time your message gets forwarded.
December 10, 2010
