CaliberPulse
Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
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Put Down Your Scissors and Pick Up Your Phone
Your phone may replace your scissors when it comes to coupon savings. More than 42 million people in the United States own a smartphone, which means that they have the capability to receive media-rich information from companies and organizations. Some marketers have been wary to send information about their products or services to current and potential customers’ mobile devices, even though smartphone owners are requesting information about their favorite brands.
August 20, 2010
Draw Customers with Discounted Gift Cards
Restaurants and other businesses looking to attract consumers shell shocked by the economy might consider discounting their gift cards rather than their products/services. Scarborough Research says nearly half (47 percent) of Tucsonans bought a gift card during the past year.
January 12, 2009
