Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
You are viewing our posts from crisis communications.
The Common Crisis: Every Word Matters
The old adage, “Actions Speak Louder Than Words” rings true for the vast majority of Americans. However, for public figures, this is often reversed. In many cases, the words they choose and how those words are received by the general public can greatly influence their brand – both positively and negatively.
July 25, 2013
Crisis Communication in Action: Takeaways from Tucson Tragedy
“Communication is a complex activity under the best of circumstances and turns exponentially intricate when a crisis occurs. The mass shooting this past January 8 is a crisis that rocked not only Tucson, but is still being felt across our state and nation, and even around the world.” -Daphne Gilman and Jan Howard, Presidents of IABC Tucson and the Southern Arizona chapter of PRSA. It is not often that those involved in communicating about a crisis talk publicly about the process of handling the events. But recently, Caliber team members had the privilege of attending a seminar at the University of Arizona: Crisis Communication in Action: Tucson in the International News. This program, sponsored by PRSA Southern Arizona Chapter and IABC Tucson, provided insight into the communications crisis that arose from the tragic shooting of Congresswoman Gabrielle Giffords and other victims on January 8. It was a unique opportunity to hear news leadership and institutional public information officers speak openly about this shared experience, and we would like to share the top takeaway messages with you.
February 24, 2011