CaliberPulse
Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
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Charitable Giving Can Build Relationships with Key Customers
A non-existent marketing and advertising budget doesn’t mean your business is banished to the land of invisible. One of the most effective ways to keep your brand in the community’s mind is to support charitable causes near and dear to the community. “When a business supports nonprofits, it lets the community know the business is engaged in the community. They’re not just there for the customers,” said Deborah Dale, chief development officer at the Primavera Foundation, a local nonprofit supported by volunteers and donations. “They’re supporting the customers’ children or causes and that builds rapport with their customers.” Studies support the idea that customers respond to the businesses which support their pet causes. Find out what charities your customers or staff support and help out. Let your customers and staff know by inviting them to pick a charity to donate to through your business, suggested Dana Robbins-Murray, account director with Caliber Group. One example would be to host a canned food drive or pet supply collection for the Community Food Bank or Humane Society of Southern Arizona.
January 7, 2009
