CaliberPulse
Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
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Transumerism: What Does it Mean for Your Business?
Are you in the business of selling handbags, electronics, books, furniture, clothes, or maybe even art? If your organization offers any of these types of products or nearly any other consumer good or service, an evolving trend known as “transumerism” may be making an impact on your industry and could affect the way you approach your market. Originally transumerism was a term applied to the purchase habits of consumers in transition – in other words, travelers and their purchasing behaviors in airports, hotels, etc. However, over time, non-travelers have also begun adopting transumer tendencies as society continually becomes increasingly experience and pleasure driven. Individuals are more inclined to prefer to rent, lease, or perhaps even share ownership of products and services, finding that these temporary possessions impose fewer constraints and offer greater opportunities for extravagance.
July 27, 2009
