CaliberPulse

Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.

What can you expect to find on CaliberPulse.com?

  • National, regional and local consumer behavior trends and opinions.
  • Insider marketing, public relations and Web marketing trends and tips.

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Local advertising on the rebound

Traditional media — television, radio, newspapers, outdoor — are seeing a bounce in advertising, especially from local companies. Solid business practices and client relations are bolstering this positive trend, according to media executives. “Two-thousand-eight was bad, 2009 was awful! This year is getting much better,” said Jeff Green, KVOA general sales manager. Historically, a large share of KVOA’s business came from national and regional advertisers — up to 80 percent. Now KVOA’s advertising sales are split at about 50 percent national/regional and 50 percent local.

April 2, 2010