CaliberPulse
Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
You are viewing our posts from Cell Phone.
Cell Phones Replacing Landlines as Marketing Venue
America’s increasing dependence on cell phones is creating a new marketing medium for businesses. The Associated Press recently reported that more than one out of every six of households have only cell phones and an additional 13 percent have landlines, but get most of their calls on their mobile. The data was based on a study compiled by the National Health Interview Survey and conducted by the CDC. Stephen Blumberg, senior scientist at the federal Centers for Disease Control and Prevention and an author of the report, said that the nation’s current economic status could increase the number of cell phone holders. "There's clearly a reason to give up a landline phone if budgets are tight," he said in an interview. "Given the current economic environment, I'd not be surprised to see more and more people give up their landline phones for economic reasons." The growing number of people using cell phones exclusively could force companies in all industries to change tactics and communicate differently – eliminating annoying telemarketing and robocalls. In response to changing consumer behavior, The Detroit Free Press is changing their printing and delivery schedule to send more news out through the Web and SMS (text messaging) to reach consumer demand for information on their laptop or cell phone.
January 19, 2009
