Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
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Who Should Manage Your Company’s Social Media?
Now that you’ve taken the plunge into the world of social media, you are faced with yet another decision. How do you find the best person to maintain your company’s message? The importance of this decision cannot be overlooked. Social media has opened a window that gives your customers a more personal connection with your business. It creates an opportunity for us to talk with our customers instead of at them. As a result, loyal followers expect authentic interaction and finding the person or team who will act as your authentic company ‘voice’ is crucial.
October 4, 2011
Is Social Media Right for Your Business?
Social media use is experiencing a sharp upward trend in popularity, but is it right for your company or clients? This month we will explore the factors businesses should consider when making the decision to engage in this dynamic marketing medium. Most companies today have an online presence. To interact with their customers, some simply send a monthly or quarterly eblast with information, while others actively engage via Facebook, Twitter, blogs, frequent eblasts and constant website updates. Is it information overload or simply what consumers have come to expect?
September 15, 2011