Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
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No More .com – Brand Your Own Domain Name
ICANN, the body that coordinates Internet names, has approved one of the biggest changes ever to the Internet’s domain name system. The change will allow companies/brands to own their own name after the dot—rather than using .com or .org. Effective January 12, 2012, companies will be able to create URLs with a branded touch, such as .nike, .mtv, or .newyork.
July 21, 2011