CaliberPulse
Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
You are viewing our posts from Arizona Daily Star.
Local Advertising on the Rebound
Traditional media — television, radio, newspapers, outdoor — are seeing a bounce in advertising, especially from local companies. Solid business practices and client relations are bolstering this positive trend, according to media executives. “Two-thousand-eight was bad, 2009 was awful! This year is getting much better,” said Jeff Green, KVOA general sales manager. Historically, a large share of KVOA’s business came from national and regional advertisers — up to 80 percent. Now KVOA’s advertising sales are split at about 50 percent national/regional and 50 percent local.
April 2, 2010
Local News Focus, Expanded Products Improve Lee’s Revenue Trends
Shifting emphasis to local news and embracing a broad scope and portfolio of news, information and advertising products enabled Lee Enterprises, parent company of Arizona Daily Star in Tucson, to report at its annual meeting in February improved revenue trends and projections that advertising revenue would continue on a positive track. “The business is financially healthy,” said Mary Junck, chairman and chief executive officer of Lee Enterprises. Lee has outperformed the industry every quarter throughout this recession and back to 2003, she said.
March 22, 2010
