CaliberPulse

Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.

What can you expect to find on CaliberPulse.com?

  • National, regional and local consumer behavior trends and opinions.
  • Insider marketing, public relations and Web marketing trends and tips.

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There Could Be an ‘App’ for Your Business or Organization

“There’s a app for that,” the simple, iconic tagline from the iPhone commercials, could apply to your business. An application — or an “app” when speaking Apple-ese — specific to your business or organization could be a valuable addition to your marketing cache. The iPhone app created for the Tucson Festival of Books gave a quick, concise look at the festival events with a flick of the iPhone. The festival, Arizona’s largest literary event held March 13-14, attracted an estimated 70,000-80,000 bibliophiles to the University of Arizona campus to meet and mingle with about 450 authors who spoke and signed books.

April 15, 2010