CaliberPulse
Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
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Consumers Clamor for Coupons
Bling’s out, paper’s in. No longer comfortable flashing frivolous signs of indulgence, Americans are grabbing their scissors and bragging about coupons. Iconowatch reports the savvy are saving as bargain bragging rights quickly replaces the family gas guzzler as this season’s must have. More than half of American households are clipping coupons from their Sunday newspaper. While Internet usage is up 83 percent since 2005, it still pales in comparison (11 percent) to the number of households combing their Sunday newspaper for savings opportunities (53 percent), according to Scarborough Research.
January 5, 2009
