CaliberPulse
Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
You are viewing our posts from 2010.
Hunkering Down in Tough Times is Not the Answer
I received some disturbing news last month about Arizona's economy during the University of Arizona's Eller College Economic Outlook luncheon. I learned that Arizona is ranked 50th for job growth and the state's unemployment rate is expected to rise to more than 10 percent in the first quarter of 2010. I also learned that Arizona is bankrupt with no good plan to balance the state's budget in the next few years. Unfortunately, Arizona's legislators have been unable to compromise on important budget decisions, primarily because of extreme political differences. After the luncheon, I spoke to several clients and business owners about the bad news and asked them if the state's economic and political woes would alter their business plan for 2010.
January 4, 2010
