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Caliber Insights

You probably heard about the bug in Facetime that allows people to listen in before you've answered a call. But did you know that it was a High School freshman who found the bug? And that his high school is just minutes from our Tucson HQ?

The way that Apple has handled this bug has been a real masterclass in online reputation management. They have been transparent and proactive about the problem, kept their customer base updated on the solution, and been very free with the compliments and accepting of the blame. It's allowed them to navigate the issue successfully. #CaliberInsights
www.theverge.com/2019/2/7/18215885/apple-group-facetime-security-bug-bounty-compensation
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3 weeks ago

You probably heard about the bug in Facetime that allows people to listen in before youve answered a call. But did you know that it was a High School freshman who found the bug? And that his high school is just minutes from our Tucson HQ?The way that Apple has handled this bug has been a real masterclass in online reputation management. They have been transparent and proactive about the problem, kept their customer base updated on the solution, and been very free with the compliments and accepting of the blame. Its allowed them to navigate the issue successfully. #CaliberInsights
https://www.theverge.com/2019/2/7/18215885/apple-group-facetime-security-bug-bounty-compensation

One of the most important trends for brands in social media last year was the increased importance of transparency, and that importance will only continue to grow. Is your business practicing transparency online? sproutsocial.com/insights/social-media-trends/ #CaliberInsights ... See MoreSee Less

2 months ago

One of the most important trends for brands in social media last year was the increased importance of transparency, and that importance will only continue to grow. Is your business practicing transparency online? https://sproutsocial.com/insights/social-media-trends/ #CaliberInsights

Caliber Clients

If you been paying attention to the posts about our Caliber holiday celebrations you might have noticed a dessert that makes an appearance every time. So, of course, we couldn't let 3.14 pass unacknowledged. (Featuring guest of honor, The Piemaker, Lee Pace.) #CaliberCulture ... See MoreSee Less

2 weeks ago

If you been paying attention to the posts about our Caliber holiday celebrations you might have noticed a dessert that makes an appearance every time. So, of course, we couldnt let 3.14 pass unacknowledged. (Featuring guest of honor, The Piemaker, Lee Pace.) #CaliberCultureImage attachment

The Caliber PR team was thrilled to help JETRO (Japan External Trade Organization) leaders and entrepreneurs at SXSW share their groundbreaking innovations with national media. #CaliberClient ... See MoreSee Less

2 weeks ago

Caliber Successes

The Caliber Team was thrilled to have our work and our clients honored at the Top 50 Awards for the American Advertising Federation Tuesday night. Congratulations to our clients Accelerate Diagnostics and Film Fest Tucson for the work that was recognized for their brands. Thanks to our colleagues who helped bring these projects to life, including Scot Litteer, Jose Beltran, Carol Blomstrand and Richard Borge Studio #calibersuccesses ... See MoreSee Less

1 month ago

 

Comment on Facebook

Wow! Top 50?! You sending out a press release? We can post it on chamber news.

Congratulations! Well deserved!

Great job!

Congrats!

Way to go Linda and Co!

Congrats 🍾🎉🎊

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Media Inquiries


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