Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
You are viewing our Social Media posts.
STUDY: The State of Social Marketing 2012 – 2013
Social media exists in a state of constant change, which means community managers must evaluate and adapt their strategies often to achieve established goals. Implementing a stagnate social media plan can end up costing your company more than it benefits you.
Are Your Releases Positioned to Reach Your Target Audience?
What do you do when your company has exciting news that will likely meet with strong opposition by the exact target audience you are trying to reach? Preemptively planning and precisely positioning your message to best accommodate that specific demographic could be the best approach.
Disney Bends to Social Media Grassroots Opposition
Here in Arizona, we can’t help but find Disney’s efforts to trademark the holiday Dia de los Muertos surprising and, well, just weird. But what we find even more fascinating is how a grassroots effort via social media to stop Disney’s plan spread like a gasoline-fueled wildfire on a 100-plus-degree windy day.
Should Businesses Use Instagram?
If you think Instagram is like all the rest—just another social media tool—think again. It allows brands to express themselves to consumers in a unique, powerful way, and with more than 100 million users, it’s shouldn’t be ignored.
New Facebook Features
The most intriguing element of social media management is the ever changing nature which keeps social media marketers on their toes. We are constantly learning and adapting our social media strategies to best serve our clients. So far 2013 has been full of changes for social media giant Facebook, including a logo redesign. Here are 5 of the most recent changes that are likely to impact Facebook brand pages.
Get the Most From Your Next Twitter Chat
Our social media team recently participated in a highly successful Twitter chat and wanted to pass along a few thoughts of using Twitter chats to increase your professional development, customer service, community relations and most importantly your business objectives.
7 Tips For Mastering the Vine App
The hottest app in social media, arguably, is the Vine. Brands, celebrities and individuals are all experimenting with this new image-based messaging tool. You’ve downloaded the app, now how do you create an effective message in just six seconds?
Will the Hashtag Enhance Facebook Marketing?
Facebook users should be accustomed to change and they can expect to see some big ones coming to the social networking site in the near future. Earlier this year, Facebook CEO Mark Zuckerberg announced Graph Search; a new way for users to search for photos, people, interests and places within the social networking site’s database. But wait, there’s more!
5 ways PR Professionals can (and should) use Twitter’s Vine App
We’ve all watched social media become an integral part of PR in recent years and now we are seeing image and video messaging become an integral part of social media.
Unveiled today, Twitter’s Advertising API — What does it mean for brands?
Today Twitter joined the ranks of fellow social media networks Facebook and LinkedIn when they announced their plans for an advertising Application Programming Interface (API). This step will allow brands to create, optimize and measure Twitter ad campaigns using third-party advertising management providers instead of purchasing individual ads from Twitter and uploading them one at a time. In short it means advertisers will have more control of their Twitter ad campaigns.
Are Your Social Media Goals Aligned With Your Business Objectives
We’ve conducted our fair share of social media bootcamp sessions with clients from a variety of industries and two basic questions seem to always arise, “which social media platforms should I be using and how do you expect me to find time to do all of this?”
Smartphone Photography In Focus
This year, as we celebrate 15 years in business, we’ve made self-promotion a higher priority here at Caliber. We’re guilty of the same crime that many agencies fall victim to – not practicing what we preach.