CaliberPulse

Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.

What can you expect to find on CaliberPulse.com?

  • National, regional and local consumer behavior trends and opinions.
  • Insider marketing, public relations and Web marketing trends and tips.

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Six Media Monitoring Tools to Track Reputations and ROI

Has the daily job of sifting through Google alerts or the local media for company or product mentions turned into a time and resource drain? If you’ve been tasked with gathering media mentions and evaluating results from a variety of national and international sources, a paid media monitoring service is the best tool for the task. Sifting through the options to find the right service can be intimidating at the onset. Several reputable companies offer media monitoring tools that can save time and effort and help deliver comprehensive reports to stakeholders and the executive team. We’ve recently had the opportunity to evaluate several of the products on the market and will share our findings here.

Tricks of the trade(show) to boost ROI

Face-to-face encounters with other human beings are easily avoided with all the new technology we have at our fingertips. Given how easy it is these days to keep up with business acquaintances and colleagues by e-mail and social media, the traditional methods of engaging with professionals in your industry have taken a back seat. However, tradeshows, once the most direct way that companies engaged with and targeted new customers, are still an important part of any marketing strategy and should not be overlooked. A new study by Oxford Economics USA shows how a dollar invested in business travel, returned a $12.50 increase in revenue and $3.80 in new profits. With that reinforcement in mind, plan your next industry show with a strategy. Check out these “11 Trade Show Strategies to Boost ROI” to get the most out of your time and investment.