CaliberPulse
Caliber Group has launched CaliberPulse.com to help businesses stay abreast of the latest consumer behaviors, opinions and marketing trends to survive and thrive. Our agency excels at building brands and relationships. We’re well versed in the use of both traditional and social media to educate, influence or persuade audiences. To deliver an effective message, we know you have to understand your clients/customers: what they want and what they need.
What can you expect to find on CaliberPulse.com?
- National, regional and local consumer behavior trends and opinions.
- Insider marketing, public relations and Web marketing trends and tips.
You are viewing our Internet Marketing posts.
Hulu: Is it the End of Cable TV and What Could That Mean for Advertisers?
Hulu, an online application that allows users to watch movies and television shows, has recently launched a desktop application that could affect how advertisers reach their desired audiences. The application brings the service to both PC and Mac users and works with Apple and Windows Media Center remote controls. With its slick interface, Internet streaming video is now an attractive option to cable television. A recent Wall Street Journal article indicates more viewers are foregoing expensive cable bills for YouTube, Netflix and now Hulu. As my personal cable bill runs close to $200 a month (including a landline phone and Internet service), I don't blame the "cord cutters" and have considered making the switch. But how could this shift affect advertisers and marketers?
Build and Enhance Your Brand Online
If you’re not online, your business is sooo last decade. Entire generations have now grown up without having to open a phone book. They know they can get the same information – plus a summary of the business, perhaps some photos, customer reviews and ratings – quicker and more conveniently online. Nearly one out of every three Pima County residents is between the ages of 10 and 34. You can’t afford to ignore that many would-be customers. Here are some simple steps you can take to capitalize on the Web. Introduce your business online. If your business doesn’t have a Web site, build one. A Web site advertises your business 24 hours a day, seven days a week. It costs on average between $25 and $300 a year for a registrar to host your domain name. Where else can you get that kind of exposure for that price? Capture an online audience. Interactive marketing has become a specialization that commands high prices. But there are things you can do to maximize visits to your site without paying an expert to help direct Web traffic to your company. Focus on your company’s mailing lists, providing customers with your Web address via signs, business cards, promotional fliers, holiday cards, promotional gifts, etc.
