The Caliber Group was presented with a Certificate of Excellence from the Southern Arizona chapter of the Public Relations Society of America (PRSA). The campaign honored was developed with Park Place Mall in promotion of the unveiling of Sonoran Skylines.

Standing at 26,000 square-feet, this mural became the largest in the state of Arizona. By shaping messaging around its scale and significance, Caliber helped capture widespread media attention as Park Place transformed a shopping destination into a vibrant public art space — making it a must-see stop for mural enthusiasts and shoppers alike.

See all of the winners of the 2025 PRSA IMPACT awards at prsatucson.org/impact-2025.