The Caliber Group received a 2024 IMPACT Award from the Public Relations of Southern Arizona for its successful reputation management campaign for the Humane Society of Southern Arizona (HSSA).

In 2023, the HSSA board hired Caliber Group to safeguard reputation and build trust with HSSA stakeholders. Caliber Group provided strategic consultation, crisis communications, reputation management, and community relations. By the conclusion of the campaign, the organization had repositioned its brand reputation, received favorable feedback from critics, achieved positive media coverage and testimonials regarding the actions the organization took to rebuild public trust; stabilized donations; and successfully reengaged with all stakeholder groups.

To win an IMPACT award, the work must demonstrate a deep understanding of the campaign problem or opportunity, provide a well-informed strategy backed by research, demonstrate effective execution of communication tactics, and provide measurable results.